What we like, what we observe, what drives us...

We are a street-wear/fashion brand with a difference.

This is a place where we share with you why we do what we do. In a sense, it is our hope that it will inspire as well as shed a light on areas and issues people don't always think about. Issues are born by a lack of communication and are solved by it. Not much good happens without it.

There are a million good reasons to have inspired conversations with oneself or with others. Throughout our brand, you will always find triggers which may inspire you to converse with someone, clear something up, discuss an issue important to you or simply ask some questions and discover.

We will build this page over time so please check back frequently.